Like the Olympic games, like the World Cup, like any other worldwide, four-year sports event, the Rugby World Cup – a relatively new addition to the global sports scene – takes place every four years and has already started to create a real buzz. And it seems that it’s getting bigger, stronger and louder with each coming tournament, where the host country is expected to enjoy hundreds of thousands of visitors and tourists – attendance has grown from 604,500 during 1987 to 2,477,805 in 2015 – and millions of incoming dollars as a boost to its economy. As such, in 1987 there was no revenue whatsoever, compared to 253 million GBP in 2011.